Saint Petersburg, Russia
“Our new identity is the result of rethinking of studio’s positioning. In our work we adhere to one of the basic design principles: the less, the better. In practice, this idea is reflected in the most minimalist identity. Main attention is focused on details: texture, print technology, selection of paper and materials. The color palette includes only two colors: white (purity, openness, ice cream) and the tree (manual work, individual approach, stick of ice cream).
Snowy business cards are made from duplex 400-gram paper (Arjowiggins Curious Touch Texture Natural) similar to ice cream brick. In order not to disturb the idyll of white, information is embossed with matte white foil.
For website design we stick to the same idea — nothing excess. Only images, information and neccessary navigation elements.”