“After three years the owner of Platz called me again. He was about to re-position the “Platz” brand since the place is in the most elegant neighbourgood, next to the St. Stephens Cathedral in the heart of the city.
I cleaned the typography a bit but saved the rough cardboard as the main material. The only playing with the letters was to cut them for the same shape as their neighbour. I was inspired by the old beer and wine bottles so the identity is based on these bottle and glass shapes. On the menu the logo is laser engraved into the cardboard, and we used blind emboss for the shop cards.”