Mexico City, Mexico
“No, this is not a failure on your screen. This is Pola Foster, a project of a Mexican (and very young) entrepreneur who creates handmade shoes in a very personal way. She gives herself to every par of shoes treating them as art pieces.
She approached us to create her Brand. The values we were assigned to communicate where aligned to her own personal qualities: fun, young, trendy and with a wave of modern art.
Our Branding solution focuses on typographical treatments, color, and texture design.
The voluntary glitch was our way to represent the Brand’s touch of modern art on a digital platform.”
Photos by Caroga.
Art Direction by Futura.
Sinaloa, Mexico 2014.