Amigos Skate Shop

Amigos is a skate shop located in the center of Barcelona which had many problems related to its brand. Among other things, they had used many different logos in the last few years and were still unsure how to apply and use them effectively. Generally, the idea was to create a solid brand and a strong visual language. The idea behind the design came from friendship and happiness, which lead us to the logo of a kind of skateboard wheel smiling. On the other hand, the color palette was selected based on the representative colors of the city of Barcelona, adding brightness in order to represent the ideas of the brand.