Briefcase is an industrial design studio located in Mexico City that applies their projects as interventions in urban spaces. The studio focuses in open spaces and urban areas, which served as inspiration during the brand’s development.
The logotype alludes to the fusion and duality between two personalities and philosophies. These are taken to form one single graphic expression that is both modern and timeless. Urban landscapes inspired the stationary and the layouts present throughout the brand’s elements. The contrasting typography and colors, such as the bright yellow, aim to imitate open spaces and the signage that is seen in cities, as well as other elements, all of which reflect Briefcase’s work.