Brooks Brothers x Swedish Fish

The concept to this project was to take a brand that’s known to be inexpensive and merge it with a far more expensive brand, in a way creating a collaboration. For this partnership, I’ve created a fictional trunk show, wherein Swedish Fish is the inspiration for a new line at Brooks Brothers, and the new line is called “Red Fish”. Collaterals include: a trunk show invitation, clothing tags, and a redesigned Swedish Fish box.

Designed by Miguel Yatco