From Babies With Love

From Babies With Love is an organisation that sells organic baby clothes, blankets and accessories, as well as and range of greetings cards online. The money raised from the sale of these goes to SOS Children’s Villages, a scheme that supports babies who have lost parents to war, famine, disease or poverty, by placing them with families and within communities that are safe and stable.

Paul Belford Ltd. worked with From Babies With Love to develop a brand identity treatment that, through a simple postmark device and a series of animal collages created from recycled postal materials, finds a way to bridge online shopping, delivery and the aid sent abroad, and draws a playful and distinctive character from utility.