“Rebranding is easy when a client’s portfolio is made of unabashed architectural decisions, incisive detailing and methodical execution.
Jay’s personality is reflected in the range of architectural drama in his work; this afforded us the rare freedom to make grand gestures with an unapologetic color palette and rich materials with subtle haptic qualities.
Typography in general—and the WordMark specifically—are carefully “blocked” to emulate mass void relationships rather than just hierarchical relationships.
Messaging and tone is direct, polite, well informed and to the point; just like our Architect, his firm, and this post.”
Designed by FÖDA Studio