La Vittoria

Health Care
About This Project

Montreal’s luxurious Ritz Carlton Hotel played host to La Vittoria 2012 where, for the fourth straight year, the branding was entrusted to lg2boutique. La Vittoria, which raises funds for a different charity each year, benefited the Jewish General Hospital Foundation’s support of Alzheimer’s research, for 2012.


The branding was inspired by the location and the theme of remembering, a reference to the cause for which donations were solicited. All of the rooms were imbued with the duality between 2012 and the time of Louis XVI. The staging of French traditions was interpreted using spiral scrolls and minimalist geometry; gilding and fluorescent colouring. Taking architectural elements as well as photographs of the renowned chefs as references to statues from a bygone era served as highlights of the visual touches of this unique evening. The creation process took around two months.


Designed by lg2boutique