UO Make-Up

Logomark and beauty collateral designed for Urban Outfitters debut makeup line, UO Make-Up. The brand identity is based off elements of iconography in beauty editorial formally displayed as a makeup blob, and graphically utilizing elements of a deconstructed face. The identity is meant to subtly complement UO’s products so graphically each may take on its own voice, but together act apart of a greater whole.

Designed by Pure Magenta