“The main goal of the Ízlelő Project (a wordplay in hungarian, meaning a ‘Taster’, but also ‘to find a taste’) is to promote handcrafted products, local markets and all the restaurants which use high quality hungarian ingredients with an online database. The long-term target is to let the traditional handcrafted hungarian food to be more available in major departments, kitchen shelves, family dining tables, and also to teach people how essential it is to buy from local markets, taste the fresh, household products.
The logo is based on the iconic sign of Google Maps combined with the shape of a radish. We made a brass engraved stamp to burn the sign into wood cutting board, a rubber stamp for the paper elements, and an apron for the local sellers.”
Designed by Eszter Laki