Woodland Wine Merchant is a tidy and eclectic wine store in Nashville, Tennessee. They carefully curate wines from artisan producers who practice natural & sustainable methods. The brand identity’s design collides two worlds—nature and the building’s unadorned 1960s modern qualities.
The shop tirelessly hunts and gathers the best value wines in the world, ultimately bringing them back home. Our design is inspired by this, positioning Tennessee’s red fox as a symbol for the brand. The type is kept stark and utilitarian with subtle quirks referencing gridless mid-century layouts.